Social media marketing in India has seen extensive growth in the past decade after Facebook made its way to the Indian market. Google encountered similar success with their social networking site Orkut, which was extremely popular for a very long time. SMM (social media) platforms like Twitter and Instagram are also gaining traction, especially among youth.
Companies are utilizing social media marketing in India to reach their target audience through various ads. Twitter is an excellent platform for micro-blogging and for engaging and interacting with customers and clients. This has proved beneficial for several companies, including the ever-popular Oreo, whose tweets went viral during the blackout at Superbowl 2013. Ecommerce companies often use Pinterest and Instagram to advertise their products. SMM platforms like Facebook, Twitter, and Instagram enable businesses to selectively target their desired audience, making it easy for companies to get in touch with many people in a relatively short period.
What is SMM (Social Media Marketing)?
Social media marketing is internet marketing that involves promotion and advertising through social media to achieve marketing goals. Social media refers to web-based applications designed to allow individuals or businesses to interact with one another and their customers. There are several essential features in the different forms of social media, including microblogging, photo sharing, social bookmarking, video sharing, social networking, virtual worlds, and social gaming, which also benefit homeschooling.
Why is Social Media Marketing Necessary for Every Company?
Every business today is looking to get the most out of its marketing dollars. Social media provides an excellent platform for advertising. It’s inexpensive, quick to update, and allows you to target your audience quickly. Before you start thinking about other digital or online marketing forms, you must understand that social media plays a vital role in reaching out to your target audience.
What Is Social Media Marketing Used for?
Companies can use social media to target people with specific interests. An example would be a company targeting working mothers; they can create ads on Facebook but select the audience for women who are currently looking after children at home. A small business owner in Dubai might use LinkedIn to look for consultants or assistants to help her grow her startup. Using social media to find talent is a great way to leverage the power of your network. The possibilities are endless, and all it takes is a little creativity!
Social Media Platforms: Which is used more in India?
1- Use of Facebook in India for marketing:
There are over 2 billion people currently using Facebook. With such a large number of users, Facebook provides an excellent platform for advertising. It is estimated that more than 65% of India’s population uses Facebook daily, and this number continues to grow at 3-4%. Companies can make use of sponsored ads on Facebook to create a massive impact among people in India.
2- Use of Twitter in India for marketing:
With a large young population, it is not surprising that 88% of the Indian population uses mobile devices, including smartphones. This means internet usage is on the rise, making digital marketing tools like Twitter more popular. Twitter has 320 million monthly active users worldwide, with approximately 12% of them coming from India.
3- Use OF Instagram in India For marketing:
Instagram has always been a good platform for brands to advertise their products to increase the popularity of their businesses. It is estimated that 63% of Indian marketers use Instagram as one of their digital marketing tools.
4- Use Of Snapchat in India For marketing:
Snapchat currently claims around 330 million active users per month globally, with 41% living in the USA and 14% of them located in India. Twenty-five million users visit Snapchat daily, and it is estimated that around 80% of users are under the age of 35.
5- Use of LinkedIn In India For marketing:
LinkedIn has over 610 million members globally, with more than 14 million members coming from India. It is also estimated that over 30% of LinkedIn members are either students or full-time employees. This makes the platform a great place to look for talent and professionals within your network, which you can hire to help grow your company further.
7- Use of YouTube in India For marketing:
YouTube currently has more than a billion monthly active users making it one of the most extensive social media networks with a massive audience. It provides an excellent platform for advertising and marketing oneself to the right target group.
Social media is the best way to promote companies and businesses because it provides a platform where relatively limited resources can reach the target audience. It is constantly growing and expanding, making platforms like Facebook, Instagram, Snapchat, etc., accessible for many people across India.